Choose Your Plan
Every feature. Every language. One subscription.
Monthly
Annual
Save up to 37% 🎉
Starter
For casual learners & travelers
$19.99
per month
Billed $149.99/year
⏱
150 min/month
~2.5 hours of AI tutoring
- ✓2 AI voices (Katerin + Ricki)
- ✓Savage Mode Level 1-2
- ✓All 25+ languages
- ✓All 8 games
- ✓Full community & social feed
- ✓2 Kids profiles
- ✓Translator included
- ✓Couples Mode included
- ✓Bridge Mode included
- ✓10 pronunciation scores/day
- ✓Unlimited flashcards
- ✓Full analytics
- ✓Live Video (4 participants)
Get Started
Most Popular
Pro
For serious learners & daily practicers
$59
per month
Billed $469/year
⏱
500 min/month
~8.3 hours of AI tutoring
- ✓All AI voices
- ✓All Savage Mode levels
- ✓All 25+ languages
- ✓All 8 games
- ✓Community + study groups
- ✓Unlimited Kids profiles
- ✓All Translator personalities
- ✓All Couples modes
- ✓Unlimited pronunciation scoring
- ✓Full analytics + export data
- ✓Live Video (10 participants)
- ✓Sign Language Mode
- ✓Priority support
Start Free Trial
Ultimate
For families & power users
$99
per month
Billed $789/year
⏱
1,000 min/month
~16.7 hours of AI tutoring
- ✓Everything in Pro
- ✓Family sharing (5 accounts)
- ✓Unlimited Kids across family
- ✓Live Video (50 participants)
- ✓Priority voice quality
- ✓Early access to new features
- ✓Dedicated support
Go Ultimate
Add-ons
Need More Minutes?
Purchased minutes never expire. Use them whenever you want.
Quick Boost
$4.99
30 minutes
$0.17/min
Hour Pack
$9.99
75 minutes
$0.13/min
Power Pack
$19.99
180 minutes
$0.11/min
💡
Buying 2+ packs/month? You'd save money upgrading to the next tier.
Referrals
Invite Friends, Earn Rewards
Share Ricki with friends and get rewarded when they subscribe.
🔗
Share Code
Send your unique referral link
→
👤
Friend Subscribes
They pick any plan
→
🎁
You Get $20 Credit
Choose how to use it
💰
Bill Discount
$20 off next month's subscription
Save on your bill
⏱
Bonus Minutes
~400 bonus minutes added to your account
More conversation time
You choose how to use your credit
Start Your 7-Day Free Trial
Experience Pro-level access with 30 minutes of AI tutoring
Cancel anytime within 7 days — no charge
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Infrastructure
What Powers Each Minute
A transparent look at the backend cost to deliver each minute of AI conversation.
Per-minute cost breakdown
~$0.05 blended avg
ElevenLabs TTS
Claude AI
SpeechAce
ElevenLabs TTS
$0.030/min
Per Mode
Cost by Conversation Mode
🤏
Sign Language
$0.00
On-device ML!
Market Position
How Ricki Compares
See how Ricki stacks up against the top language learning apps.
| Feature |
Duolingo Max
$14/mo
|
Speak
$15/mo
|
TalkPal
$10/mo
|
Pimsleur
$20/mo
|
ELSA
$17/mo
|
Ricki Starter
$19.99/mo
|
| Voice AI Tutoring |
✘ Text only |
✓ Limited |
✓ Basic |
✘ Audio only |
✓ English only |
✓ Premium |
| Languages |
40+ |
7 |
57 |
51 |
1 |
25+ |
| Kids Mode |
✘ |
✘ |
✘ |
✘ |
✘ |
✓ |
| Live Translator |
✘ |
✘ |
✘ |
✘ |
✘ |
✓ |
| Couples Mode |
✘ |
✘ |
✘ |
✘ |
✘ |
✓ |
| Games |
Basic |
✘ |
✘ |
✘ |
✘ |
8 PvP Games |
| Community |
✘ |
✘ |
✘ |
✘ |
✘ |
✓ Social Feed |
| Pronunciation AI |
✘ |
Basic |
Basic |
✘ |
✓ |
✓ SpeechAce |
| Savage Mode |
✘ |
✘ |
✘ |
✘ |
✘ |
✓ 5 Levels |
Projections
Growth Projections
Monthly Recurring Revenue forecast over the first 12 months.
Starter Margin
65%
at 65% utilization
Pro Margin
61%
$59/mo at 65% usage
Ultimate Margin
53%
$99/mo at 65% usage
Break-even
4-6 users
to cover fixed costs
User Experience
What Users See
The in-app paywall and subscription management screens.
Paywall Screen
Monthly
Annual
Pro POPULAR
500 min/month
Start 7-Day Free Trial
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Subscription Management
340 / 500 minutes remaining
Minutes reset in 12 days
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⚡
Quick Boost
30 min
$4.99
Your Referral Code
RICKI-ABC123
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$20 credit
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